![]() Fisher could nonetheless envision what it would become: “a place of wonder.” Practically speaking, this means that there will be things like an arcade and an escape room, and that even the more traditional retail tenants - a shop selling sneakers, say - will feature some sort of interactive V.R. The developer Winston Fisher gave me a tour in February, when AREA15 was still a half-built concrete box with construction equipment trundling through the mud. Accordingly, even though it will most likely feature retail tenants, an ice-cream parlor, a gift shop and a food court, AREA15 is being billed as something fresh and exciting - an “immersive bazaar,” an “experiential retail and entertainment complex,” a place where “artists are front and center.” ![]() It connotes suburban sprawl, vacant department stores, plummeting real estate values. The word “mall,” in the second decade of the 21st century, has come to be a word for something dying, if not dead. You might be tempted to call AREA15, a development that opens in December a few miles from the Las Vegas Strip, a mall its investors would prefer that you did not.
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